Have you noticed that your Facebook marketing strategy is underperforming compared to what you used to do before?<\/p>\n\n\n\n
You probably started receiving fewer leads, less reach and fewer sales.<\/p>\n\n\n\n
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If this is your case, here I will explain why and how you can solve it.<\/p>\n\n\n\n
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The reason why Facebook pages no longer have the same organic performance is because the social network has made some changes to its platform, with the purpose of retaining as many users as possible who are increasingly active on other social networks, such as TikTok.<\/p>\n\n\n\n
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One of the main reasons that users are leaving Facebook is the content.<\/strong> <\/p>\n\n\n\n <\/p>\n\n\n\n In TikTok, for example, the content adapts quickly to the tastes and preferences of users. This social network has a very advanced algorithm that is able to learn almost immediately what we like to see, and in the same way, it shows us content that is relevant to us (in the section \"for you<\/em>\"), which makes us spend more time there. <\/p>\n\n\n\n <\/p>\n\n\n\n Facebook, on the other hand, is increasingly saturated with ads from brands desperate to sell, and this is not always very pleasant for users. <\/p>\n\n\n\n <\/p>\n\n\n\n How can we, as businesses, continue to perform well on Facebook?<\/p>\n\n\n\n The key is adapt and optimize.<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n It is essential to adapt and optimize our strategy to both Facebook changes and user behavior. <\/p>\n\n\n\n <\/p>\n\n\n\n I share with you a list of suggestions with which you will surely have better results on Facebook.<\/p>\n\n\n\n <\/p>\n\n\n\n - Less sales publications, more valuable content<\/strong><\/p>\n\n\n\n The truth is that the principle \"less is more<\/em>\"works very well in quite a few situations. In the case of Facebook, while less sales advertising<\/strong> publish, the more results you will get.<\/strong><\/p>\n\n\n\n As users we don't like to be sold to, we like to be informed, educated and provided with valuable content. That leads us to make a purchase.<\/p>\n\n\n\n It is important that your strategy focuses 80% on generating valuable content and 20% on sales content.<\/p>\n\n\n\n To generate good content of value you must know your target audience very well, according to your line of business. <\/p>\n\n\n\n By knowing them well, you can start generating content related to your business and what you sell that will add value to their lives. Whether it's information they may not have known, tips, resources, etc. <\/p>\n\n\n\n <\/p>\n\n\n\n - Choose the video<\/strong><\/p>\n\n\n\n Although we do not rule out image content, working with videos frequently will help you to have more reach.<\/p>\n\n\n\n The majority of users spend most of their time on social networks watching videos in reels<\/em> or stories.<\/p>\n\n\n\n If they are there, we must be there. Remember, adapt<\/strong> is the key.<\/p>\n\n\n\n You don't necessarily have to do dances or do ridiculous things to make your videos viral. If you provide information of value, make it dynamic, use trending music and hashtags<\/em> I assure you that your videos will have excellent results.<\/p>\n\n\n\n <\/p>\n\n\n\n - Create ads<\/strong><\/p>\n\n\n\n One of the factors that Facebook's changes have affected us businesses the most is the delivery of our content. Before, if our page had 1,000 followers, our organic posts were seen by an average of 90% of those followers, 900 people. <\/p>\n\n\n\n Nowadays, the percentage of reach is much lower. If our page has 1,000 followers, about 100 people (on average) will be seeing our posts.<\/p>\n\n\n\n This is for two reasons: first, so that users can see in their feed<\/em> content as close and friendly as possible, from their friends and family, not so much from business pages. Which forces us as businesses to pay for ads. <\/p>\n\n\n\n When we create a campaign and pay for ads, Facebook guarantees the delivery and reach of the ads. But that's not all, we must create ads that generate an action, that is, that users perform the action you want, whether it is sending a message, going to a website, filling out a form, etc. <\/p>\n\n\n\n To achieve this, you need to develop ads that don't look like ads. They should look as natural as possible, and as similar as possible to the content that users see on a regular basis. <\/p>\n\n\n\n It is always good to have a recurring campaign that does not stop. Try to segment your audience well so that your money is not wasted.<\/p>\n\n\n\n