It is impressive to see the power and impact of the Copywriting in sales.
Have you ever analyzed what was the reason you stopped to read an ad and take any action, whether it was registering in a webinar free of charge, subscribe to receive a resource, or even buy a product or service?
The Copywriting acts very stealthily, we do not perceive it, but it persuades us to perform an action.
When it comes to making advertisements or marketing campaigns, we always try to have a super cool and well designed image or an impactful video, but we do not always give such importance to the Copywriting.
It should be a fundamental key to your strategy!
The copywriting is the technique of creating persuasive texts aimed at selling a product or service. We can see this type of texts in magazines, Facebook ads, websites, etc.
There are many techniques for creating this type of sales copy, but here are just a few of the key features to keep in mind when writing your own:
- It is direct, shocking and gripping in the first 2 seconds of reading.
- Persuasive, not manipulative
- It is aimed at a very specific target audience
- Connect with the reader's feelings
- Causes intrigue, a LOT of intrigue
It is important that when you are developing your long sales copy (e.g., those for a landing page), state the following to your reader:
- Why you should keep reading
- Why I should buy your product or service
- What is the cost or consequence if you don't do it (the value you are losing)?
I'll share with you some effective ad types for Google Ads and copywriting formulas for network ads that you can implement in your campaigns now!
TYPES OF ADS IN GOOGLE ADS
1. If they can do it, you can do it
Show off a 6 pack in 1 month - Fitness model reveals how she lost stomach fat fast and easy (Weight loss program).
2. Irresistible intrigue
What Subject1 told Subject2 - The 30 minute call that will change the way you invest in Gold this 2021 (Gold Investment Sale).
3. Based on predictions
Will SEO die by 2022? "You need to read this" - Shocking SEO report reveals all. Don't invest a penny in SEO before you read this (SEO Report).
4. Instilling fear
Is fish oil bad for your health?
New discovery shows link between fish oil and premature aging (Krill oil for sale)
5. Breaking News
Breaking news: Tesla sold 325k cars in 7 days - Tesla stock rallied after generating $11 million in pre-sales. Find out what Elon did the next day (Tesla stock sale).
6. Mythbusters
5 foods you should NOT eat - Reduce stomach fat every day just by avoiding these foods (diet program sale)
7. Limited time discounts
Natural Essential Oils with 40% discount - For 7 days only. Once you try essential oils your life will never be the same. (Essential Oils Sale)
8. Testimonial
"My sales tripled in 90 days" - Online sales program guaranteed to increase your sales (Online sales program for sale).
WRITING FORMULAS FOR SELLING TITLES
- How to do X without Y
E.g. How to get tight abs without doing a single push-up.
Ex. How to meet single men without speed dating or in bars.
E.g. How to invest in real estate without making a down payment.
- You need X, right? WRONG!
Ex. Drinking 3 liters of water a day is healthy, right? WRONG. Discover the first thing you can do to stay 20 times more hydrated than drinking water.
(This creates massive intrigue)
- X forms of Y
Ex. 5 ways to meet single women in Texas.
- How to remove X
E.g. How to stop joint pain for good.
E.g. How to never pay a penny more in taxes.
- What you should never
E.g. What you should never say to a woman on your first date.
E.g. What you should never do when trying to win over a prospect.
- Say goodbye to X
E.g. Say goodbye to calorie counting and hour-long cardio sessions.
- The truth about X
E.g. The messiness of flossing after brushing your teeth.
- X ways to achieve (something desirable) without doing (something undesirable)
E.g. 6 ways to get tight abs without doing a single sit-up.
- Achieves (Something desirable) as (An expert) even without (Something expected)
E.g. He paints masterpieces like Picasso without having a single painting lesson.
- How to eliminate (the biggest problem) within (specific time period) without doing (what they hate)
Ex. How to lose 10kg in 1 month without exercise
Start applying these techniques to your ads and see how your results improve!
If you would like to learn more and gain a deeper understanding of the Copywriting I recommend 2 very, very good books:
