Although it sounds illogical, the best way to sell through social networks is not to do it (at least directly).
What is the reason? People are not logging in to their social networks to see what they are buying, they are not making scroll down to see what they can sell them.
What catches their attention? In addition to fun content and news from their friends and family, users stop to watch an ad if it contains something that brings them value, that improves their lives.
With this in mind, prepare something that you can give to your potential customers, something that they will consider important to stop and see, read and interact with your ad, and that will hook them so that they will subsequently feel the need to go for more (buy your product/service).
Whether it's a free sample, a course or ebook gift is something that catches everyone's attention and, once we access that gift, we are left wanting to go for the next thing, even if that means buying it, we are likely to do so because we have already received value through that advertisement.
One way to do this is to support ourselves with a Landing Page in which we strategically organize the content and information of what we are giving away or selling. It is the Landing Page which will actually do the sales function, not the ad. What you must achieve with the ad is the click of people to be redirected to that landing page.
Would you like to have a landing page or website that sells for you? Get it here!
Make sure your ad has a focus on providing value, e.g., a title like "Enjoy our platform totally free for 3 months (no obligations)." sounds much better than "The best platform at the most competitive price in the market".
You may ask yourself: What do I get if they don't make a purchase afterwards? Their contact information! Having a database of people interested in your business, product or service is more valuable than you think. With this you can launch more relevant ads (and totally focused on the sale) directly to the people you already know have interest in what you sell, you can make special offers and all this will increase your chances of selling.
The key is that, in order for users to access the free or discounted value resource you are offering, they have to leave their email and/or phone number. With this you already have a lot of profit for your business.
Now that you know, sell through social networks without selling!
