Have you been frustrated by not reaching your sales goals?
In most cases we are unable to make the sales we set out to make because we do not develop a strategy, we simply offer our services or products on the air, to see if someone is interested and buys from us.
This is not the way we should do things.
To obtain good results we must plan and execute our strategy correctly.
This 4-step funnel that I show you as an example is a tool that will help you make more sales, especially if you sell services.
The main thing to consider is the following: we will bring value to our potential customers with a free resource, a free gift or a super offer, for example: a ebook free of charge, a consulting session or coachinga subscription free of charge for a defined period of time, etc.
Now I show you the 4 steps and a graphic example that will help you to organize and develop your strategy:
1. Advertisement in Social Networks:
The function of the advertisement is to sell clicks to a Landing Page, not your final product or service.
Try to include a super attractive title and that the graphic or multimedia content is of excellent quality, to attract the attention of users and motivate them to stop and click to go to step 2.
2. Subscription and Download Landing Page:
The purpose is to generate leads (get people to provide us with their contact information). This page is where we add our copywriting (Copy) that clearly shows why visitors should subscribe for free access to our valuable content offer.
Once you have done this, you will move on to the next step.
3. Landing Page of Appreciation and Offer:
This is the thank you page you arrive at when you download the content. Here is an irresistible offer. When they click to accept the offer, they should fill out a form in which they will give us more details to be able to give them advice or make a sale.
4. Sales:
The invitation for potential customers to make a purchase is made directly in the offer of valuable content (which they accessed from the landing page). This is where the sales and customer loyalty process comes in.
If the user didn't make the purchase or accept the offer, don't worry! You've already earned a profit (their contact information), which you can use to make a profit. remarketing.
Now that you know, implement this funnel in your strategy and watch your sales grow!
Don't you have one yet? landing page? Click here, we help you 😉
